Version October 8, 2025 - 25.10.0

EMEA - Oct 8, 2025

AMER - Oct 15, 2025

JAPAN - Oct 16, 2025

APAC - Oct 26, 2025

Smart Insights with new ‘Audience’ Analytics for Email and SMS

Available to all customers

Background

The audience information is unavailable for Email and SMS channels.

Solution

In Real-Time analytics, a brand-new Audience tab is now available in Email and SMS Dashboards (and already in Push).

What it looks like in Cheetah Digital

Check out the new key audience metrics in the Insights top navigation drop down including:

• Total Audience Size

• Sends per Contact

• Click Reach

• Opt-outs

• Message Fatigue — Calling out this enlightening new metric that shows how messaging frequency may impact engagement

For more information, refer Email Dashboards, SMS Dashboards

Optimize Timing with new ‘Engagement by Weekday’ Insights for Email, SMS and Push

Available to all customers

Background

Marketer would find it useful to know how their audience interact with the messages throughout the week.

Solution

A new Engagement by Weekday report is now available in Real Time Analytics. This provides key engagement metrics at a glance, allowing Marketers to:

• Quickly spot top-performing days with an easy color gradient

• See patterns and trends across your selected date range

  Optimize send timing and campaign strategy with confidence

What it looks like in Cheetah Digital

Key engagement metrics by day of the week, including: Total Send, Unique Click Rate, Unsubscribe Rate and more. At a glance display allows Marketers to:

For more information, refer Real-time Analytics User Guide.

Coming to Real Time Analytics in 2026

Available to all customers

We’re not stopping here — more enhancements, new metrics and flexible customization are on the way to marketers, including:

• Custom reporting to build and save reports that fit your specific needs

• Expanded standard metrics continue across all channels

• Revenue reporting to connect your messaging with valuable conversion data

Wrapping up releases for 2025

This is our final major release of the year as we prepare for the busy holiday season. Stay connected for news and future enhancements through our newsletter and on our website.

For more information, refer Holiday Planning.

Region	Release Window
EMEA	Wednesday, January 14, 2026 3:00 AM CET - 7:00 AM CET
AMER	Tuesday, January 20, 2026 11:00 PM EST - 3:00 AM EST
Japan	Wednesday, January 21, 2026 12:00 AM JST- 4:00 AM JST
APAC	Tuesday, January 20, 2026 8:30 AM IST - 12:30 PM IST 11:00 AM HKT - 3:00 PM HKT 1:00 PM AEDT - 5:00 PM AEDT

Our release technology minimizes service interruptions and keeps your operations running smoothly. With this, Cheetah Digital delivers continuous availability during release windows ensuring that you can access the platform and core capabilities without disruption.

Services available during release window

Previously, users could access basic functions such as image hosting, link redirects, tracking and forms data collection during release windows.

Now, you can rely on full-service continuity with uninterrupted access to:

• All campaign sending, proofing, auditing, reporting, A/B Testing

• Imports

• Exports

• Date Calculated Mailings

Exceptionally Long Running Tasks - Best Practices: Exceptionally long running tasks that exceed 12-16 hours may be cancelled and restarted after the release window. We recommend that you schedule any exceptionally long tasks outside of the release window.

The status page provides you with regular updates regarding the status of the Cheetah Digital platform in the event of a major system incident in your region. In this article we’ll explain the information you will see and how to subscribe to the Cheetah Digital notification system to receive regular updates on the platform status, which we highly recommend to all users.

Click here for the Platform Status page.

For more information on the Platform Status page, including signing up for notifications, see the Platform Status documentation.